Column

Questioning Self

At the halfway point of my life, the question "What is truly important?" was born. That question zooms in on the universe, human history, capitalism, and the subconscious, ultimately returning to myself. Feeling exhilarated by the abyss of the universe where unprovable hypotheses abound, realizing that I had been brainwashed, and continuing to ask where to direct my finite resources of attention and time—this is my current way of life.

2026.02.21

Column

The Trap of Money

For many people, earning money means selling off their lives by the hour—we have been raised never to question this cruel equation. "Talking about money is vulgar" and "making easy money is evil" are not morals, but programs. This article traces the origins of those programs and dismantles the true nature of the illusion known as money.

2026.02.19

Column

The Trap of Advertising

Is that impulse to "want" truly your own? From the "desire design technology" developed by Freud's nephew 100 years ago to modern AI advertising—we dissect the mechanisms by which ads manipulate the human unconscious and consider how to reclaim your attention from "desires you were made to choose."

2026.02.18

Column

The Trap of Cars

"I want to drive a nice car"—that desire may be an artificial thirst manufactured by the "Brand Ladder" GM designed a century ago, fueled by hundreds of billions of yen in annual advertising. We dissect the structure of a society where car grade is directly proportional to income—a system that siphons off over 40 million yen of your lifetime earnings and binds your time and attention to "ownership and status." From the perspective of a former car enthusiast who lost interest, this is an awakening column aimed at redesigning your relationship with transportation.

2026.02.16

Column

The Trap of Capitalism

SNS, alcohol, meat, education, labor—behind all the "traps" dissected so far exists one massive operating system. That is Capitalism. We decode the blueprint of this final boss and present perspectives to rewrite your life's OS.

2026.02.12

Column

The Trap of News

Murder cases, political scandals, celebrity gossip. Turn on the TV and you feel anxious; open a news site and you feel depressed. And that negative information lingers in the back of your mind even when you're not conscious of it. Why does media keep pumping out negative information? Dissecting the structural trap of news through neuroscience, the attention economy, the press club system, and press freedom ranking data, and proposing ways to reclaim your attention.

2026.02.11

Column

The Hidden Cost of Meat

80 billion lives are consumed annually out of our sight. Dissecting "human selfishness" exposed by Harari, animal consciousness proven by science, and the "invisible structure" orchestrated by government and industry. Not promoting vegetarianism, but a column questioning the most daily act of eating: "Did you really choose that with your own will?"

2026.02.10

Column

The Trap of Education

It teaches calculus but not tax returns. It teaches how to guess correct answers but not how to frame questions. It knows how to raise workers but not how to raise capitalists. Evaluating memory in the AI era and demanding conformity in an era of change—a column dissecting the structural traps of "what is taught" and "what is not taught" in the education system and questioning truly necessary learning.

2026.02.10

Column

The Trap of Alcohol

"A drink after work is the best"—that feeling might be the product of a "mass control device" with thousands of years of history. From ancient Egypt to modern strong zero, rulers and capitalists have used alcohol to numb workers' thinking and extract tax revenue and profits. "Moderate drinking is healthy" is scientifically denied, revealing its true nature as a legal drug. A column of awakening to regain attention and time, effectively life, stolen by alcohol.

2026.02.10

Column

The Trap of SNS

SNS is not a "tool for connection" but a "device for attention exploitation." Your time, data, emotions, and thoughts are squeezed by algorithms precisely designed for platform profits. Dissecting the structure of the attention economy and facing the reality of echo chambers and data exploitation. A column to break the digital chains and regain the initiative of attention and time to yourself.

2026.02.10

Column