Mindset Design

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Letting Go of the 5% Consciousness Myth Hacking and Defending the "Unconscious": The Greatest Frontier in the AI Era

The fear of "AI taking our jobs" arises precisely because humans delude themselves into thinking they are nothing more than the mere 5% of "reason" within the whole. We delve to the extreme depths of the 95% abyss where the unconscious dictates our actions, and the threat of mindless computing that exploits it. Based on Kohei Sato's discourse, we explore the possibility of self-superhumanization through rewriting the "Umwelt."This is an essential paradigm shift for reclaiming the life called attention.

2026.03.09

Unconscious virtual reality AI prediction Neurotech Mindset Subconscious

Letting Go of Evaluation and Devoting Life to "Small Joys": Kenichiro Mogi on How Geniuses Use Their Brains

Neurologist Kenichiro Mogi Explores the Essence of "Ikigai." From the Japanese spirituality that became a global bestseller, to the traps of cost-performance and time-performance supremacy, the brain's awakening brought by idle time, and the way of life in the "Age of the Individual" that liberates us from inferiority complexes. We explore profound truths to reclaim the "attention" we unconsciously lose and escape the illusion of others' evaluations.

2026.03.08

Default mode network Commitment Inferiority complex the time of the individual Cospa Taipa\'s Trap Unconscious Kenichiro Mogi purpose of life

Dr. Hidetoshi Tomabechi's Goal Setting Theory: If You Don't Set Goals Beyond Your Current Reality, You Will Die

"A person without a goal will die"—We delve deep into Dr. Hidetoshi Tomabechi's shocking goal-setting theory as discussed on his radio program. Covering statistics showing an average post-retirement lifespan of 18 months, the principle of blind spots, warnings that past optimization will lead humanity to extinction, and the true meaning of setting goals "outside the current state." We also cover concrete practical methods you can start today.

2026.03.05

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Column

Questioning Self

At the halfway point of my life, the question "What is truly important?" was born. That question zooms in on the universe, human history, capitalism, and the subconscious, ultimately returning to myself. Feeling exhilarated by the abyss of the universe where unprovable hypotheses abound, realizing that I had been brainwashed, and continuing to ask where to direct my finite resources of attention and time—this is my current way of life.

2026.02.21

Mindset Unconscious question Universe Truth way of life

The Trap of Money

For many people, earning money means selling off their lives by the hour—we have been raised never to question this cruel equation. "Talking about money is vulgar" and "making easy money is evil" are not morals, but programs. This article traces the origins of those programs and dismantles the true nature of the illusion known as money.

2026.02.19

Psychology Capitalism exploitation Mindset Design money

The Trap of Advertising

Is that impulse to "want" truly your own? From the "desire design technology" developed by Freud's nephew 100 years ago to modern AI advertising—we dissect the mechanisms by which ads manipulate the human unconscious and consider how to reclaim your attention from "desires you were made to choose."

2026.02.18

Psychology Capitalism Mindset Design Attention Advertisement

The Trap of Cars

"I want to drive a nice car"—that desire may be an artificial thirst manufactured by the "Brand Ladder" GM designed a century ago, fueled by hundreds of billions of yen in annual advertising. We dissect the structure of a society where car grade is directly proportional to income—a system that siphons off over 40 million yen of your lifetime earnings and binds your time and attention to "ownership and status." From the perspective of a former car enthusiast who lost interest, this is an awakening column aimed at redesigning your relationship with transportation.

2026.02.16

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AI

The reason I look forward to days off isn't the days off themselves.

The four AIs agree that the 5-to-2 workweek is a system, not a natural phenomenon. We break down the joy of days off into relief and delight, reinterpreting them as the restoration of time sovereignty, and consider small negotiations to reclaim one of the freedoms most severely curtailed on weekdays. We examine how our attention is distributed through the sparkle that reflects the poverty of everyday life.

2026.09.18

Psychology labor 時間主権休日 AI

A Dog That Can't Understand a Refrigerator and an LLM That Grabs High-Dimensional Concepts

Just as dogs cannot grasp the principles behind a refrigerator, do LLMs possess a level of understanding that humans cannot reach? By analyzing the responses from ChatGPT, Grok, Gemini, and Claude—four different models—we’ll examine high dimensions, simultaneity, and bandwidth limitations, and explore the balance between breadth and depth.

2026.09.02

AI 注意と時間 LLM ワーキングメモリ高次元身体性

Success is a side effect.

We will reframe success not as a destination but as a reference point and a framework for defining conditions for failure. We will connect the perspectives demonstrated by Claude, ChatGPT, Grok, and Gemini—namely, consistency and failure avoidance, the separation of evaluation and reward, and the “cross-sectional area of luck”—to the reallocation of our finite attention and time.

2026.09.02

参照点成功才能運タイミング

The Active Muscles Cultivated by Reading: Exploring Density and Imagination Through Three AI Systems

Reading and videos, the internet and books, books and AI. By comparing the answers three different AIs gave to the same six questions, we’ll reexamine how we allocate our most precious resources—attention and time—from the perspectives of dots and lines, averages and personal preferences, environment and compounding effects, and translate these insights into small, practical changes you can try in the first minute of tomorrow.

2026.09.02

Theories of Happiness Habituation Mindset 読書 AI対話

Books

Let Go of the “Grind” and Ride the “Wave” of Life—A Way of Living Without Suffering Unlocked by Effortless Thinking

Are you tired of the myth that "hard work pays off"? Effortless Thinking is a practical guide to stop forcing things and live in the easiest way possible. It teaches the mindset to let go of unnecessary struggle and ride the wave of life with a cool demeanor.

2026.02.16

Effortless thinking Productivity Habituation Mindset Book Review Well-being

Throw away “99% waste” and live “1% Essence” – True Freedom Unleashed by “Essential Thinking”

For everyone who feels "too busy". "Essential Thinking" is a guidebook for regaining true freedom for modern people who are too busy with tasks and information. Abandon the illusion of "getting everything" and explain the specific wisdom and mindsets to live "less but better".

2026.02.16

Book Review Well-being Essential thinking Select Priority Mindset

Throw away the map, let’s go on an adventure

"School was a place to nurture factory workers" - All "education" and "ability" that we believed in in the age of AI are worthless. Read "Adventure Book: Unlearning in the AI Age", uninstall (learning) the past common sense, and consider the mindset for "playing" the world without a correct answer.

2026.02.16

AI Education Mindset Book Review Unlearning Taizo Son

The Moment You Stop “Selling Your Time,” Life Begins to Move: Integrated Design of “Wealth” and “Happiness” Taught by Naval Ravikant

"You will never be free as long as you are selling your time." Naval Ravikant's philosophy is a modern practical philosophy that integrates "building wealth" and "pursuing happiness" without contradiction. A review of a must-read book for redesigning your life with specific knowledge and leverage by canceling the contract of unhappiness called desire.

2026.02.10