Attention

Never Let Your Intellectual Curiosity Wither—Awakening to a Way of Life Beyond the True Divide and "Curse" of the AI Era

In an era where AI boasts unprecedented productivity, the true source of disparity is shifting toward "intellectual curiosity." Drawing from a special dialogue between Shu Yamaguchi and Koyo Sato, we deeply examine practices for awakening oneself through the lens of Mindset Design—blocking distracting noise, dismantling unconscious "curses," and pursuing abnormal values with relentless persistence.

2026.03.05

YouTube

The Man Who Challenges the Gods: Why Katsuaki Sato Risks His Life to Create a Virtual World

"If the world you create is more compelling than the one God made, you can draw people to it." We delve into the meaning of "competing with God" as articulated by IT entrepreneur Koyo Sato, thoroughly examining the Simulation Hypothesis, the Consciousness Debugger Hypothesis, the lost pleasure of immersion, and the mindset required to discover your true purpose—all from the perspective of Mindset Design.

2026.03.05

YouTube

The Trap of Advertising

Is that impulse to "want" truly your own? From the "desire design technology" developed by Freud's nephew 100 years ago to modern AI advertising—we dissect the mechanisms by which ads manipulate the human unconscious and consider how to reclaim your attention from "desires you were made to choose."

2026.02.18

Column

Ultimate Wisdom

What is "Ultimate Wisdom"? We posed the same question to four AIs: ChatGPT, Gemini Pro, Gemini 3 flash, and Claude. Through dialogues that traversed the wisdom accumulated in books and delved into the AIs' own unique perspectives, fundamental insights emerged: "the sum of your attention is life itself" and "the act of continuous questioning is a noble pursuit in itself."

2026.02.12

AI

The Trap of News

Murder cases, political scandals, celebrity gossip. Turn on the TV and you feel anxious; open a news site and you feel depressed. And that negative information lingers in the back of your mind even when you're not conscious of it. Why does media keep pumping out negative information? Dissecting the structural trap of news through neuroscience, the attention economy, the press club system, and press freedom ranking data, and proposing ways to reclaim your attention.

2026.02.11

Column