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Mindset Design Column

The Curse of “Trying Harder”

To you, whose mantra is "I have to try harder." Is that effort truly enriching your life? How to defect from the "Cult of Trying Hard" pervading Japanese society and transform "Effort" into "Flow." The technique of "moving to a place where you can bloom"—which is more important than "blooming where you are planted."
Mindset Design Column

Unhappiness by Comparison

"Comparison is the thief of joy." To you who cannot stop jealousy from SNS like "That person is successful..." It is not because of your personality, but a brain bug and a trap of capitalism. A manual for mental rehabilitation to get off the "game without winners" called comparison competition and regain your own "absolute value."
Mindset Design Column

The Era of Individuality

"Average human" = "Human replaceable by AI." The era of hanging onto an organization's signboard is over. From now on, "obsession" and "madness" became value. From a "part" used by a company to a "representative" managing Yourself Inc. A mindset shift guide to survive the Era of Individuality.
Mindset Design Column

Awakening to Freedom

While wishing "I want to be free," aren't we choosing unfreedom ourselves? The identity of the "inner chains" that bind us more than money or time constraints. Dissecting "freedom" from multiple angles—from ancient philosophy to modern technology theory—and presenting a mindset to obtain a truly autonomous life. A complete guide for us, condemned to freedom, to endure its weight and enjoy it.
Mindset Design Column

The World of Impermanence

It deeply explores the concept of impermanence and explains how to accept change and live freely. It also touches on the importance of the ability to select information and adapt to survive in an age of information overload, as well as the perspective of rethinking the relationship between self and others. Through these, we offer a roadmap for attaining true freedom.
Mindset Design Column

Education is Brainwashing

"School = Factory"? We might have been put on a line to create obedient workers. The history of education from Prussia, the class system called deviation scores, and the brainwashing called "common sense." A "de-schooling theory" to escape this system and regain freedom of thought. It's time to learn about your own life, which is more important than studying.
Mindset Design Column

Freedom Lost

Competition, interest, brainwashing, and exploitation in today's society. We unknowingly live on someone else's time and are deprived of our freedom. What is true happiness and how should we live our lives? This article goes deep into these questions and explores the path to becoming aware of our own lives and regaining the freedom that has been taken from us.
Mindset Design Column

Social Brainwashing

Why not take off the sunglasses named "common sense"? Education, media, and advertising control even our desires. A method to shut out society's commands to "buy more" and "work more" and get off the rat race of materialism and competition. An antidote column to wake up from brainwashing and see the world as it is.