Unconscious

A Cool-Headed Resolve to Fight "Autopilot Thinking"—The Traps of Engineered Desire and an Accelerating Society

How can we break free from the “designed unconscious comfort” provided by the system? Drawing on various philosophical and psychological insights, including H. Marcuse’s concept of the “one-dimensional man,” we will dissect the structures of “attention exploitation” and “thought hijacking” in our accelerating society.

2026.03.24

YouTube

Letting Go of the 5% Consciousness Myth Hacking and Defending the "Unconscious": The Greatest Frontier in the AI Era

The fear of "AI taking our jobs" arises precisely because humans delude themselves into thinking they are nothing more than the mere 5% of "reason" within the whole. We delve to the extreme depths of the 95% abyss where the unconscious dictates our actions, and the threat of mindless computing that exploits it. Based on Kohei Sato's discourse, we explore the possibility of self-superhumanization through rewriting the "Umwelt."This is an essential paradigm shift for reclaiming the life called attention.

2026.03.09

YouTube

Letting Go of Evaluation and Devoting Life to "Small Joys": Kenichiro Mogi on How Geniuses Use Their Brains

Neurologist Kenichiro Mogi Explores the Essence of "Ikigai." From the Japanese spirituality that became a global bestseller, to the traps of cost-performance and time-performance supremacy, the brain's awakening brought by idle time, and the way of life in the "Age of the Individual" that liberates us from inferiority complexes. We explore profound truths to reclaim the "attention" we unconsciously lose and escape the illusion of others' evaluations.

2026.03.08

YouTube

The Tomabechi Method: Complete Guide to "Using Your Unconscious Mind"—The Blueprint for Your Brain to Achieve Goals Without Effort

"Effort is unnecessary"—Dr. Hidetoshi Tomabechi explains why he asserts this, offering a complete breakdown from the perspectives of neuroscience and cognitive science. From unconscious hyper-parallel processing and creativity, to setting goals beyond the status quo, and even how to achieve optimal brain waves (low alpha to theta range). We delve deep into how to stop exhausting yourself through effort and unleash your strongest ally: your unconscious mind.

2026.03.05

YouTube

How to Reboot Your Life in Just 1 Day: Dan Koe’s 7 Principles of Self-Transformation and Practical Protocol

An in-depth exploration of Dan Koe's "How to fix your entire life in 1 day." From the necessity of changing your "being" rather than your behavior, the structure of unconscious goals, the cage of identity, the 9 stages of ego development, and the definition of intelligence to get what you want out of life, to the "1-Day Protocol" for resetting your life. We delve into the real reasons why you can't change and provide a practical prescription for transformation.

2026.02.23

YouTube

Questioning Self

At the halfway point of my life, the question "What is truly important?" was born. That question zooms in on the universe, human history, capitalism, and the subconscious, ultimately returning to myself. Feeling exhilarated by the abyss of the universe where unprovable hypotheses abound, realizing that I had been brainwashed, and continuing to ask where to direct my finite resources of attention and time—this is my current way of life.

2026.02.21

Column

Book Review: “Homo Deus” True Freedom Begins When You Admit You Are “Just an Algorithm”

"Homo Deus" is not merely a book of future predictions. It is a modern-day emancipation proclamation that exposes how we are dominated by the algorithms known as "emotions." This article explains the mindset needed to regain control of your own system in the age of Dataism.

2026.02.09

Books