Capitalism

Mindset Design AI

Survival and Stories Reflected in the Mirror of Money: I Asked Three AIs the Same Question

Why does money—which should be nothing more than a concept—feel like physical pain? Using a dialogue among three AIs as a starting point, this essay explores—from the perspectives of “survival as a proxy,” “the compression of relationships,” and “the web of faith”—how to maintain a healthy distance and direct our attention in ways that prevent numbers from bearing too much narrative weight.
Mindset Design Column

The Trap of Money

For many people, earning money means selling off their lives by the hour—we have been raised never to question this cruel equation. "Talking about money is vulgar" and "making easy money is evil" are not morals, but programs. This article traces the origins of those programs and dismantles the true nature of the illusion known as money.
Mindset Design Column

The Trap of Advertising

Is that impulse to "want" truly your own? From the "desire design technology" developed by Freud's nephew 100 years ago to modern AI advertising—we dissect the mechanisms by which ads manipulate the human unconscious and consider how to reclaim your attention from "desires you were made to choose."
Mindset Design AI

Clean poverty and Capitalism

Clean poverty and Capitalism. At first glance, these two concepts appear to be polar opposites, but what is the nature of their relationship in modern society? Through a discussion with Perplexity regarding the structure of "labor" and "capital" in the AI era and the formation of values through education, this piece unravels the relationship between them—not to recommend one over the other, but to examine the structure from a strictly flat perspective.
Mindset Design Column

The Trap of Cars

"I want to drive a nice car"—that desire may be an artificial thirst manufactured by the "Brand Ladder" GM designed a century ago, fueled by hundreds of billions of yen in annual advertising. We dissect the structure of a society where car grade is directly proportional to income—a system that siphons off over 40 million yen of your lifetime earnings and binds your time and attention to "ownership and status." From the perspective of a former car enthusiast who lost interest, this is an awakening column aimed at redesigning your relationship with transportation.
Mindset Design AI

The Capitalists’ Purpose

"What are the world's top capitalists really aiming for?" When asking Claude, Gemini, and ChatGPT the same question, a surprisingly common structure emerged. The coexistence of good intentions and concentration of power, attention as the modern territory, and the similarity between the autopilot of capitalism and the subconscious — knowing the structure of society is also knowing yourself.
Mindset Design Column

The Trap of Capitalism

SNS, alcohol, meat, education, labor—behind all the "traps" dissected so far exists one massive operating system. That is Capitalism. We decode the blueprint of this final boss and present perspectives to rewrite your life's OS.
Mindset Design Column

The Hidden Cost of Meat

80 billion lives are consumed annually out of our sight. Dissecting "human selfishness" exposed by Harari, animal consciousness proven by science, and the "invisible structure" orchestrated by government and industry. Not promoting vegetarianism, but a column questioning the most daily act of eating: "Did you really choose that with your own will?"
Mindset Design Column

The Trap of Education

It teaches calculus but not tax returns. It teaches how to guess correct answers but not how to frame questions. It knows how to raise workers but not how to raise capitalists. Evaluating memory in the AI era and demanding conformity in an era of change—a column dissecting the structural traps of "what is taught" and "what is not taught" in the education system and questioning truly necessary learning.
Mindset Design Column

The Trap of Alcohol

"A drink after work is the best"—that feeling might be the product of a "mass control device" with thousands of years of history. From ancient Egypt to modern strong zero, rulers and capitalists have used alcohol to numb workers' thinking and extract tax revenue and profits. "Moderate drinking is healthy" is scientifically denied, revealing its true nature as a legal drug. A column of awakening to regain attention and time, effectively life, stolen by alcohol.